![]() Morris Air and Arizona One are acquired 1994 Online booking site is launched 1996 SWABIZ corporate booking tool is introduced 2000 SWA enters first ever code share arrangement, with ATA Airlines 2005 Revenues exceed $1 billion, making SWA a major airline 1990 SWA begins flights to West Coast 1982 Kelleher is named company president and CEO 1981 ![]() 1976 Shares migrate to the New York Stock Exchange 1977 Herb Kelleher becomes Southwest's outspoken new chairman 1978 SWA flies outside Texas to New Orleans 1979 SWA posts first profit and begins RUSH cargo service 1973 Airline launches first route, connecting Dallas, Houston, and San Antonio 1971 Company is incorporated as Air Southwest Co. Southwest goes public on the American Stock Exchange 1975 Company is renamed Southwest Airlines Co.
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